what does a good website containWondering how people would be more apt to download my ebook. Before we get into the meat of this article, we need to define what lead generation is – the way it is defined by today’s marketers. Lead generation is simply the process of gathering the emails and other contact information of your potential customers. You can actually do leads generation in real life,through different avenues like trade exhibits and fairs. However, the most cost-effective way to generate leads is by creating a website. This leads us to the heart of this article, how do you create an effective lead generation website?

While the specifics of the design should be left to a professional web designer, there are certain design principles that must be implemented. One, can you tell right away what the web page wants you to do? Put yourself in the shoes of your website visitor and ask yourself if you know what you need to do when you are on your web page. If you’re not able to answer the question, you need to¬† redo the design.

Another design principle that you need to incorporate is that sense of urgency. Do you feel compelled to put in your email address and other contact info?